5 Key Strategies for successful follow-up
1) Personalize your messages, but don't overuse contact's NAME. Personalizing
the subject line with FIRST NAME is very powerful.
2) Use a personal "one on one" approach. Write your letters as if you sat down
and wrote directly to ONLY ONE PERSON.
3) Keep your follow-up consistent and often early on. In other words strike while
the iron is hot.
4) Ask questions in your later messages. Try to provoke a response.
5) Constantly link to different pages within your website to continue discussion
and build on your points.