Welcome email
- Thirty-two percent of welcome emails included a discount, reward, or incentive.
- Sixty-two percent of welcome emails asked the subscriber to whitelist them by adding an email address to their address book.
- Seventy-nine percent of retailers sent HTML welcome emails. The remainder sent text-only welcome emails. That said, most of the HTML welcome emails were “HTML lite,” making extensive use of HTML text to ensure that the content could be read even when the recipient has blocked images in their inbox.
- Fifty-three percent of welcome emails included links to the retailer’s privacy policy.
- Seventy-five percent of the welcome emails included the retailer’s brand name in their subject lines.