Recapping Three Key Points
- Email did not start as a marketing channel; it was a way in which to create real-time communications that eliminated geographic barriers.
- Email, in a consumer’s mind, is not about marketing; it is about personal relevance. Personal and business messages are combined inside an inbox and fight for attention based on how effectively they can positively impact the reader’s life.
- When all is said and done, effective email marketing doesn’t start with the most beautifully designed message; it begins by getting one of the five types of email into the consumer’s inbox and driving the right reaction from the reader.
Email marketing for apple